Have you heard about an “African massage”? Travel the dirt roads across the Guji Region in the back of a 4WD and you will get the experience for free. As pleasant as this bumpy ride can be, it is all forgotten when you arrive to a washing station that’s perched on a ridge looking over mountains and valleys of green, blue and red. In the land of Guji, you find the magic of Ethiopia. To ensure we never leave, Project Origin has invested in community water wells and carbonic maceration processing equipment to enhance the already unique flavours of this Region.