Our values


Cupping Photo Lab

The Project Origin stamp of value comes from the relationship between score, cup profile, price and purpose. We take the combination of these four elements to establish a new understanding of quality in the coffee industry. We then categorise the coffees into one of three labels: black, green and gold, representing three tiers of cup scores. For our carbonic maceration processed coffees, we use the gemstone labels: Indigo, Jasper, Amber, Diamond and Opal, to represent the cup profiles.

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Our Core Values


Quality, for us, is more than just a cupping score. We take the relationship of score, cup profile, price and purpose to stamp our Project Origin mark of value on a coffee.