In the Kebele Gersay, located in the Woreda Yirgacheffe, the local people follow time the same way all small villages of Ethiopia follow time – by the sun. Should you decide with the local guides to meet at the airport to begin your journey at 2, be sure to arrive two hours after the sun has risen from the horizon, and not at 2pm, as read by your watch that is wound to the local time zone according to the world clock. What is more universally understood, however, is that with the greatest genetic diversity of coffee varieties in the world, we are forever amazed at the complexity of the cup profiles that stem from this Kebele and this country.